CRM and Data Analytics Software
Data analytics in CRM or CRM analytics is also called as customer intelligence. The Data analysis focuses on a customer centric approach to manage and guide business decisions which is done by gathering and analyzing data gathered about customers and their behavior towards products or services offered by the company. In case the company has no data on consumer behavior it may analyze data of similar products or services offered by their competitors. CRM analytics over the years have become an integral part of any business. The analytics are made to determine all sorts of consumer data such as buying patterns, product/company loyalty, age group etc. which helps build a clearer picture to the company that what segments of the market should a company sell their product to and what all changes they can make in order maximize the Return On Investment. The end goal of CRM analytics is to maximize the company’s return on investment by focusing on targeted areas such as advertising, marketing,